The Returned & Services League of Australia (RSL) today announced Luke Traini, 36, as the new Chief Executive Officer of RSL (Queensland Branch). Formerly the General Manager Lotteries for RSL Queensland, Mr Traini’s track record includes almost tripling the earnings of the RSL’s national lottery business, the primary funder of RSL’s activities in Queensland, in just four years.

Announcing the appointment, RSL Queensland President, Terry Meehan said Mr Traini’s commencement in the CEO role marked a changing of the guard at RSL Queensland. “The RSL has been looking after our veterans for almost 100 years,” Mr Meehan said. “For us to continue our deep commitment to enhancing our service offering into the future will require us to be increasingly commercially focussed, nimble and responsive to the needs of those we serve.

“Luke not only brings the skills and knowledge that have enabled him to increase our art union earnings three-fold, he also brings a new energy and perspective to how we approach the broader business of the League in Queensland. This, in turn, will take our capacity to assist the veteran community to a new level.”

In 2014 alone, the staff of RSL Queensland supported almost 12,000 current or former servicemen and women with services including advice on pension and compensation entitlements, financial and crisis support, low cost and emergency housing, and family assistance and camaraderie.

As CEO of RSL (Queensland Branch), Mr Traini will focus on building on the League’s existing strengths and developing new directions that will ensure future sustainability and growth.

Submitted by:
Belinda Egan
Marketing and Communication Manager
RSL (Queensland Branch)
07 3634 9438.