Toowoomba To ‘Get Into Hockey’ With Fresh State-Wide Sign-On Campaign

Toowoomba Hockey Association will unite with all other Hockey Associations in Queensland in February 2013 to implement an exciting new sign-on campaign which is set to bolster the profile of the sport across Queensland. The campaign called ‘Get into Hockey’ will feature a multitude of initiatives designed to enhance parents’ and children’s understanding of the opportunities that stem from playing hockey and the appeal of trying the fun team sport.
Olympic Gold Medallist Nikki Hudson with aspiring young hockey playersJust some of the initiatives developed to boost the profile and exposure of hockey include a state-wide television ad starring Olympic hockey gold medallist Nikki Hudson, as well as other media advertising promoting the specific details of the various district sign-on opportunities across the state.

The sign-on events themselves will also be revamped and will have a fun rather than administrative focus with have-a-go activities, sausage sizzles and pop music. There will also be a jumping castle for the kids at the Toowoomba sign-on.

The Toowoomba Hockey Family Fun Day and Sign-On will be held on Saturday 9th February, 2013 from 2pm to 4pm at the grounds at 564 Boundary Street, Toowoomba. All new and returning players are encouraged to attend the event with their family and friends.

Hockey Queensland CEO Kim Guerin said she is looking forward to seeing what the campaign can achieve for hockey in Toowoomba. “The ‘Get into Hockey’ campaign is all about educating parents and children of the opportunities that stem from playing hockey and promoting hockey as a fun team sport that is embracing of new players,” Ms Guerin said.

“Toowoomba has traditionally been a strong hockey centre and therefore we are excited about the potential of this campaign to greatly boost local junior numbers, and with time see an even greater number of talented Toowoomba players progress up the state hockey ranks,” she said.

For more information about the ‘Get into Hockey’ campaign visit www.getintohockey.com.au

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