Roy Morgan Research

Who Do You Think You Are?

Are you a true Aussie battler, too cool for school or does status matter in your neighbourhood? Helix Personas, a clever new online profiling tool, has classified Australia’s entire population into 56 different personas and mapped where they live down to the street and house number. Anyone can now type an address into  http://www.helixpersonas.com.au/  to […]

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